{"id":19433,"date":"2025-06-10T16:01:00","date_gmt":"2025-06-10T20:01:00","guid":{"rendered":"https:\/\/www.forsta.com\/resources\/uncategorized\/getting-the-balance-right-for-ksr\/"},"modified":"2026-03-27T13:07:06","modified_gmt":"2026-03-27T17:07:06","slug":"getting-the-balance-right-for-ksr","status":"publish","type":"resource","link":"https:\/\/www.forsta.com\/resources\/case-studies\/getting-the-balance-right-for-ksr\/","title":{"rendered":"Getting the balance right for KS&R"},"content":{"rendered":"\n
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How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time.  <\/p>\n<\/div>\n\n\n\n

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The challenge<\/h2>\n\n\n\n

Creating custom-made research despite market pressures<\/h3>\n\n\n\n

KS&R needed more than a standard survey solution. Their research required rich customization, razor-sharp methodologies, and the flexibility to reflect real-world decision-making. Off-the-shelf solutions wouldn\u2019t cut it. They needed technology that could bring their vision to life, without limitations.<\/p>\n<\/div>\n\n\n\n

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We\u2019re constantly evaluating and re-evaluating all of the tools that we use… We continue to see that this toolkit is the most advanced and meets our needs the cleanest.<\/p>\n<\/blockquote>\n\n\n\n

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Ben Cortese<\/strong><\/p>\n\n\n\n

VP of Decision Sciences & Innovation<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Our solution<\/h2>\n\n\n\n

True value, customization and real-time dashboards<\/h3>\n\n\n\n

Press Ganey’s advanced survey design tools empower KS&R to emulate real-world decision-making scenarios, from drive-through experiences for a fast-food chain to delivery app simulations.<\/p>\n\n\n\n

By integrating customized validation logic and pushing things further with cutting-edge AI tools, KS&R creates surveys that go beyond static questions. They\u2019re consistently delivering immersive experiences that lead to better-quality data.<\/p>\n\n\n\n

KS&R has embraced Press Ganey’s question library, customization, and AI functionality, significantly reducing the time needed to execute complex studies. Using customized saved question types, they\u2019ve saved an incalculable number of hours that would have otherwise gone into manual scripting.<\/p>\n\n\n\n

Based on their initial success, KS&R next brought in our integrated Visualizations (Viz) solution to transform how they created reports. The flexibility our tools offer means the company can give clients relevant insights, quickly and efficiently. Clients are set free to dream big with overarching thought leadership projects or home in on the smallest detail via customized dashboards. KS&Rs methods combined with Viz empowers their clients to explore insights in real time with dynamic reporting. Sometimes before the researchers have even left the field. Clients love the ability \u201cto create the story as we\u2019re in data collection, or look at things from different slices and dices,\u201d says McKnight.<\/p>\n<\/div>\n\n\n\n

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The results<\/h2>\n\n\n\n

Read the full case study to find out more.<\/p>\n<\/div>\n\n\n\n

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Tools used<\/h3>\n\n\n\n
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  • Forsta Plus<\/li>\n\n\n\n
  • Forsta Go<\/li>\n\n\n\n
  • Visualizations<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":19435,"parent":0,"template":"","meta":{"disable_featured_image":false,"temp_reference":0,"temp_parent":0,"pathfactory_url":"https:\/\/library.forsta.com\/forsta-case-study\/case-study-ks-r?lb-mode=overlay&page=1&business_units=MR","webinar_link":"","webinar_link_text":"","start_date":"","start_time":"","end_date":"","end_time":""},"resource-category":[211],"resource-topic":[220,670,224],"class_list":["post-19433","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-case-studies","resource-topic-data-visualization","resource-topic-market-research","resource-topic-quantitative-research"],"_links":{"self":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource\/19433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":0,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource\/19433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media\/19435"}],"wp:attachment":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media?parent=19433"}],"wp:term":[{"taxonomy":"resource-category","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource-category?post=19433"},{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource-topic?post=19433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}