{"id":28138,"date":"2022-10-21T08:18:34","date_gmt":"2022-10-21T12:18:34","guid":{"rendered":"https:\/\/www.forsta.com\/resources\/blog\/8-key-benefits-of-a-strong-brand\/"},"modified":"2026-06-25T13:17:39","modified_gmt":"2026-06-25T17:17:39","slug":"8-key-benefits-of-a-strong-brand","status":"publish","type":"post","link":"https:\/\/www.forsta.com\/resources\/blog\/8-key-benefits-of-a-strong-brand\/","title":{"rendered":"8 key benefits of a strong brand"},"content":{"rendered":"\n

What\u2019s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn\u2019t go near a Tim Horton\u2019s, scoff Dunkin\u2019 Donuts but couldn\u2019t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding. <\/p>\n\n\n\n

If you\u2019re just starting out on your bid to build a stronger brand, you might not be quite at global player level before the year is through, but by the end of this blog, you\u2019ll be in no doubt of just how crucial solid branding is for your business. <\/p>\n\n\n\n

Let\u2019s get cracking, shall we?  <\/p>\n\n\n\n

What is a strong brand?  <\/h2>\n\n\n\n

A strong brand refuses to relinquish pride of place in the minds of consumers. Stubbornly persistent, it crushes the competition as it goes: a perfectly placed ad here; a well-timed tweet there. <\/p>\n\n\n\n

From Mcdonalds’ to Mercedes, Starbucks to St. Tropez, Nike to Nespresso, strong brands have a special place in the hearts of their customers. Often recognisable by just a logo \u2013 or even the colours of that logo \u2013 a solid brand commands attention like nothing else.  <\/p>\n\n\n\n

Take McDonald\u2019s for instance: you can be driving down an innocent A-road, minding your own business, and then you see it: the golden arches. You weren\u2019t even hungry; you\u2019ve just been to your mum\u2019s for dinner; the kids would kill you if they knew you\u2019d been without them \u2013 but before any of those useless objections have time to process (honestly, the kids won\u2019t even know), you\u2019re cruising merrily through the drive-thru, seconds away from tucking into a Big Tasty.  <\/p>\n\n\n\n

And that, my friends, is a strong brand. <\/p>\n\n\n\n

What are the benefits of a strong brand?  <\/h2>\n\n\n\n

We\u2019re so glad you asked! Here\u2019s why a strong brand is worth its weight in gold. <\/p>\n\n\n\n

    \n
  1. Super happy staff\u00a0Let\u2019s\u00a0start with your people.\u00a0If they work for a strong brand, a brand that people know and respect,\u00a0they\u2019re\u00a0going to feel proud. This, in turn, boosts employee engagement \u2013 which, as we all know, leads to greater\u00a0productivity,\u00a0higher profits, and much better retention.\u00a0Working for a strong brand incentivises people to\u00a0put their all in, because they \u2013 like loyal customers \u2013 are invested.\u00a0\u00a0If\u00a0you\u2019re\u00a0not sure how your employees feel about your brand, check out our\u00a0employee\u00a0experience\u00a0survey\u00a0software<\/a>\u00a0(it\u2019ll\u00a0bring you some priceless employee insights!).\u00a0<\/li>\n\n\n\n
  2. A VERY deep talent pool While we\u2019re on the subject of happy workers and low attrition, another brilliant benefit of a strong brand is the number of people who want to work for you. People love the kudos of working for a majorly hyped brand. Look at it this way: when Google posts a job, how many applicants do you think they get? Things go CRAZY. HR needs a holiday within an hour of a role going live, because their brand is just so damn popular.  <\/li>\n\n\n\n
  3. Colossal customer recognition Did you know that 59% of customers prefer to buy from brands they already know about<\/a>? Well, they do, and we get it. People take comfort in familiarity \u2013 particularly when their previous experiences have been positive and they feel a degree of trust. If you have a strong brand then, people will naturally gravitate towards you when it\u2019s time to buy a product you sell, or invest in a service you provide, because you\u2019ll feel familiar to them. <\/li>\n\n\n\n
  4. The edge factor Once your recognition starts to rise, so does your share of the market. Brand awareness is big business for your, well, business (especially when you consider that 77% of consumers admit to making a buying decision based on brand name alone<\/a>). Your brand is essentially what tells people what you do, how well you do it, and why they should choose you over your competitors. The better people know your brand, the more likely they are to understand what makes you different \u2013 and that\u2019s the competitive edge that draws customers in. <\/li>\n\n\n\n
  5. Easier expansion opportunities If you find yourself eager to branch out, a strong brand will do a lot of the heavy lifting. It\u2019s much easier (and less risky) to introduce new products and services to an already receptive audience. Loyal customers are always keen to try out the latest from the brands they love. Just look at iPhones! People eagerly await the new release \u2013 not because they need a new phone, but because they\u2019re totally bought into the brand. <\/li>\n\n\n\n
  6. Repeat business (for life?) Every business dreams of a loyal customer base \u2013 because when you have them, they keep coming back. In fact, 77% of consumers have been loyal to at least one brand for 10 years or longe<\/a>r. So if you can translate your values and direction through your brand, and connect with customers through those values, you\u2019ve secured yourself a long-term revenue stream. And don\u2019t forget that your loyal customers are most likely to tell their friends and family about you, you lucky thing. <\/li>\n\n\n\n
  7. Extra street cred For a brand to be credible, it needs to deliver on its promises, cough up the goods (think high quality, great service), and leave a trail of satisfied customers in its wake. And it\u2019s well worth aiming for high-cred status, because you\u2019ll find it far easier to bag customers if they find you credible. You\u2019re probably realising now that all these things are related, and credibility will certainly serve to boost brand recognition, increase customer loyalty, and extend your market share. Boom! <\/li>\n\n\n\n
  8. More effective ads It\u2019s endlessly annoying when you plough money into an ad campaign and the results are lacklustre at best, but maybe you weren\u2019t actually ready for all eyes on you? When you take the time to build a strong brand, your advertising efforts will carry far more clout because people will already be interested in what you have to say. They\u2019ll better connect with your ads if they recognise your brand; it\u2019s as simple as that.  <\/li>\n<\/ol>\n\n\n\n

    Examples of a strong brand  <\/h2>\n\n\n\n

    Let\u2019s take a moment to commend some of the companies who\u2019ve got this brand thing down pat.  <\/p>\n\n\n\n

    Apple <\/strong><\/p>\n\n\n\n

    We can\u2019t talk about strong brands without touching on Apple, now can we? As the most successful brand in the world (quite the achievement, right?) Apple\u2019s brand game is incomparably strong. Because of that, consumers will willingly pay over and above standard market rates to get their hands on the latest Apple products (in actual fact, 46% of consumers would willingly pay more to buy from a brand they feel they can trust<\/a>). With a brand value of approximately US$214 billion, and an annual revenue of around US$230 billion, you\u2019ll understand why we bang on about the importance of a strong brand as often as we do. Customer loyalty and market share in one. <\/p>\n\n\n\n

    Amazon  <\/strong><\/p>\n\n\n\n

    From online shopping to audio books, music to groceries, Amazon has its finger in so many pies it could open a bakery. In fact, that\u2019ll probably be next on the list, but we digress. With Prime delivery speaking directly to the needs of today\u2019s fast-focused consumers, and an online video library that would make Blockbuster blush, it\u2019s no surprise that the brand behemoth has the largest number of customers in the world. With a world holding value of US$100.76 billion, it\u2019s no surprise that Amazon\u2019s customers are loyal to a fault. <\/p>\n\n\n\n

    Coca-Cola <\/strong><\/p>\n\n\n\n

    When you head into a bar, you\u2019ll ask for a coke without even stopping to check if they stock the Coca-Cola brand \u2013 that\u2019s because the brand name has become synonymous with the beverage (this is known as a proprietary eponym, and it\u2019s often the holy grail for a company). We don\u2019t need to tell you that Coca-Cola is HUGE, because its fame is global \u2013 netting an annual profit of $6 billion, and a brand value of $66.34. Going strong since 1882, the longevity afforded by its loyal customers has been passed down through the generations. And their marketing efforts are on-point: once you\u2019ve seen the Coca-Cola ad at Christmas, you know holidays are coming\u2026  <\/p>\n\n\n\n

    You may not quite be in Apple, Amazon or Coca-Cola territory just yet, but if you want to grow your footprint, help is at hand.  <\/p>\n\n\n\n

    How can Forsta help?  <\/h2>\n\n\n\n

    If\u00a0you\u2019ve\u00a0got your sights set on strengthening your brand, you really need to get a handle on where\u00a0you\u2019re\u00a0at.\u00a0With our\u00a0brand\u00a0experience\u00a0software<\/a>,\u00a0Forsta\u00a0can help\u00a0you\u00a0get to the bottom of\u00a0what your customers really think: why they choose you, whether they like you, why they ditch you, and who for.\u00a0Forsta can help you understand the full human experience.<\/p>\n\n\n\n

    It might not always make for easy reading (who wants to hear that their competitor is doing something better?), but feedback that carries real, actionable insight will ultimately help you to make your brand stronger.  <\/p>\n\n\n\n

    It pays to listen, because this sort of savvy software can tell you what you\u2019re doing well and where you\u2019re going wrong, how you can make your customers happier, and even how your ads are landing (along with ways to make them better). <\/p>\n\n\n\n

    Ready to\u00a0get the (incredibly professional) goss?\u00a0Your demo is waiting<\/a>\u00a0<\/p>\n\n\n\n

    Convinced? We knew you would be.  <\/strong><\/p>\n\n\n\n

    Building a strong brand is a no-brainer: you get employees who are proud to work for you, applicants banging down your door, profitable recognition in the marketplace, an edge on the competition, a much easier ride when it comes to expansion, loyal customers for life, a serious amount of credibility in your industry, and marketing that brings home the bacon. <\/p>\n\n\n\n

    As more and more brands spring up to inundate your customer base with rival messaging, it\u2019s up to you to leave them in no doubt over who to choose.  Make your brand strong, and success will surely follow. <\/p>\n\n\n\n

     <\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

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