In the whirlwind world of market research, staying ahead means being fast, smart, and open to change. Nowadays it’s all about process automation and streamlined operations. So without any delay, let\u2019s dive into how these strategies are shaking up the industry, and how research agencies can stay ahead of the curve with a refreshingly agile approach to market research.<\/p>\n\n\n\n
In today’s market, agility isn\u2019t just a trendy term\u2014it\u2019s your agency\u2019s secret weapon. Clients want insights faster than ever to make those big moves, and old-school research methods just don\u2019t cut it anymore. Enter agile market research: a slick, supercharged approach that dishes out timely, relevant data. By embracing agile methodologies, research agencies can shift gears effortlessly, giving clients what they need, exactly when they need it. No sweat, no hassle.<\/p>\n\n\n\n
To put things into perspective, 71% of companies<\/a> are now using agile methodologies to keep up with rapid market changes and growing client demands. But this trend isn\u2019t just about speed\u2014it\u2019s about keeping things relevant, delivering accuracy, and staying ahead of the pack.<\/p>\n\n\n\n Let\u2019s face it\u2014automation is your agency\u2019s best friend. Forget the boring stuff; automation lets you focus on what matters. PLUS, you get to:<\/p>\n\n\n\n For research agencies, it’s the secret ingredient that makes the magic happen. From data collection to analysis, automation tools are making everything faster, smarter, and a whole lot less painful. For instance, the cost of a typical online attitudes & usage survey has dropped by nearly 50% in the past five years<\/a> thanks to automation\u2014meaning you get more bang for your buck, and faster results.<\/p>\n\n\n\n Think of AI as an ace up your sleeve. AI-powered platforms are chewing through massive datasets in minutes, uncovering trends that even your most overly-caffeinated analyst might miss. In fact, the automation potential for data processing tasks in market research increased to over 90% last year<\/a> with the development of generative AI, which means your insights are deeper, your delivery is faster, and you\u2019ve got the edge that clients can\u2019t get enough of.<\/p>\n\n\n\n Of course, as die-hard fans of Greenbook, we couldn\u2019t resist sharing some key insights from the 2024 GRIT Business & Innovation Report<\/a>. With top strategies for market research agencies aiming to up their agility in 2024 and beyond, here\u2019s what they\u2019re saying:<\/p>\n\n\n\n Agencies are increasingly adopting GenAI to streamline and replace entire work processes, especially when it comes to analytics and strategic consulting. Because this allows for greater speed and efficiency, agencies who choose to embrace GenAI will be leading the way.<\/p>\n\n\n\n Involving stakeholders early on in your agile journey (and throughout the entirety of the project cycle) helps to make sure that every move is relevant to wider business goals, while smoothing the integration of those all-important insights. The result? Far more efficient resource allocation! Read our thoughts on collaboration <\/a>in an AI era.<\/p>\n\n\n\n Full-service research models continue to attract and grow, providing a safe haven for companies post-pandemic. Offering a reassuringly diverse range of services allows agencies to scale and adapt to the different needs of their very unique clients.<\/p>\n\n\n\n GenAI excels in analyzing unstructured data, which is of course a key offering from most strategic consultancies and full-service providers. Utilizing AI for unstructured data analysis and text analytics is great for enhancing data interpretation and insight generation \u2013 something your clients will come to expect.<\/p>\n\n\n\n As well as essential strategies for research agencies, let\u2019s take a peek at what\u2019s coming up! These trends are set to take market research automation to the next level:<\/p>\n\n\n\n 1. Faster iterative testingQuick, iterative testing cycles are becoming the gold standard, allowing agencies to gather and act on consumer feedback in real time. This continuous refinement helps to make sure your clients stay ahead in fast-moving markets.<\/p>\n\n\n\n 2. Real-time data analysisBig data isn\u2019t just big\u2014it\u2019s immediate. With real-time data processing, agencies can deliver insights exactly when they\u2019re needed, allowing clients to make better, faster decisions.<\/p>\n\n\n\n 3. Seamless cross-functional collaborationGone are the days of silos (hoorah!). Leading agencies are encouraging a hefty dose of collaboration across their teams to streamline processes and deliver connected strategies that adapt to market dynamics in record time.<\/p>\n\n\n\n 4. AI-driven intelligenceArtificial intelligence and machine learning are no longer nice-to-haves\u2014they\u2019re essentials. These technologies allow agencies to uncover patterns, predict trends, and provide their clients with actionable insights that deliver enviable results.<\/p>\n\n\n\n 5. Mobile-first researchLet\u2019s face it: we\u2019re all glued to our phones, and with mobile devices dominating how consumers engage, mobile-first research isn\u2019t just smart\u2014it\u2019s expected. This approach will help forward-thinking agencies to connect with audiences en masse, to collect richer, more relevant data.<\/p>\n\n\n\n We get it: agencies need the right market research tools to thrive in this brave new agile world. That\u2019s why our platform works hand-in-glove with automation tech, giving you everything you need to master modern market research, without the stress.<\/p>\n\n\n\n Forsta’s integrated automation tools have helped research teams to slash project turnaround times, while keeping quality top-notch. That means you\u2019re delivering those golden insights exactly when they\u2019re needed\u2014and looking like a superstar while you\u2019re at it. <\/p>\n\n\n\n So in case you missed it, this is your sign to take FULL advantage of automation in market research, from survey design to reporting and visualizations. Also, Forsta\u2019s extensive API cababilities allows you to establish your own integrations. Customise and level up your market research automation to suit your business strategies. Time for a free demo<\/a>? We think so too.<\/p>\n\n\n\n Read more about Forsta\u2019s take on the coming golden age for research agencies and the key strategies being implemented in our white paper.<\/p>\n","protected":false},"excerpt":{"rendered":" automation in market research, what is agile market research, agile market research forsta<\/p>\n","protected":false},"author":53,"featured_media":26471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","disable_featured_image":false,"temp_reference":0,"temp_parent":0,"pathfactory_url":"","webinar_link":"","webinar_link_text":"","start_date":"","start_time":"","end_date":"","end_time":"","pressganey_person_subtitle":"","pressganey_person_linkedin":"","pressganey_person_articles":"","pressganey_person_available":false,"url":"","menu_icon":"","is_mobile":false,"breadcrumb_base":"","author":42531,"co_author":0},"categories":[502,500],"tags":[506,507,704,705,510],"class_list":["post-28231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qualitative-research","category-quantitative-research","tag-ai","tag-artificial-intelligence","tag-automation","tag-efficiency","tag-market-research"],"_links":{"self":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/posts\/28231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/comments?post=28231"}],"version-history":[{"count":3,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/posts\/28231\/revisions"}],"predecessor-version":[{"id":43672,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/posts\/28231\/revisions\/43672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media\/26471"}],"wp:attachment":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media?parent=28231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/categories?post=28231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/tags?post=28231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Automation: the secret sauce of efficiency for research agencies<\/strong><\/h2>\n\n\n\n
\n
Embrace generative AI<\/strong><\/h3>\n\n\n\n
Foster stakeholder collaboration<\/strong><\/h3>\n\n\n\n
Diversify service offerings<\/strong><\/h3>\n\n\n\n
Leverage AI for unstructured data analysis<\/strong><\/h3>\n\n\n\n
Embracing the future: 5 automation trends to watch out for in market research <\/strong><\/h2>\n\n\n\n
The Forsta advantage for research agencies<\/strong><\/h2>\n\n\n\n