In the fast-moving world of home improvement retail, product appeal and placement can make or break success. For Liberty Hardware, a key player in bath accessories, cabinet hardware, and home organization, research has always played a vital role in informing what to launch, tweak, or retire.<\/p>\n\n\n\n
As Liberty\u2019s market matured and their portfolio expanded, they saw a crucial opportunity: Instead of just trying new tech, why not transform how they generate insights to fuel business growth?<\/p>\n\n\n\n
From the start, it was about more than surveys: It was about unlocking an ecosystem for deeper insight with less lift.<\/p>\n\n\n\n
One of the biggest bottlenecks Forsta unblocked for Liberty was manual sample sourcing. With their previous platform, Liberty Hardware\u2019s Research Programmer said this felt like \u201can arduous test.\u201d The team had to search for vendors, negotiate rates, and track bids. An overwhelming process for a lean research team.<\/p>\n\n\n\n
The answer to these challenges? Liberty Hardware partnered with Forsta\u2019s Decipher, choosing it for its intuitive survey design, seamless sample integration, and expert, market research-focused project management support.<\/p>\n\n\n\n
Smarter sampling, seamless studies, and full control<\/strong>.<\/p>\n\n\n\n Instead of outsourcing to full-service agencies, Liberty strengthened their specialized in-house research model with Forsta\u2019s solutions. They program most surveys internally using the intuitive platform. For more complex projects or niche respondent targets, Forsta\u2019s expert team steps in. <\/p>\n\n\n\n Forsta\u2019s user-friendly interface allows their team to create, modify, and field surveys quickly and independently, without the technical headaches they faced with previous suppliers\u2019 rigid programming structure. <\/p>\n\n\n\n The real game-changer? Sample support.<\/p>\n\n\n\n \u201cWhen I program a survey, I simply flag it to Forsta,\u201d said their Research Programmer. \u201cOur project manager takes care of everything. Vetting vendors, pulling bids, launching the study. I don\u2019t have to touch it. It\u2019s seamless.\u201d<\/p>\n\n\n\n Whereas previously they \u201chad to manage our own sample, fielding took forever, and the programming was clunky. We needed something simpler, smarter, and scalable. That\u2019s what Forsta gave us,\u201d explains Liberty\u2019s Senior Market Research Manager.<\/p>\n\n\n\n Read the full case study to find out more<\/p>\n","protected":false},"excerpt":{"rendered":" The challenge In the fast-moving world of home improvement retail, product appeal and placement can make or break success. For Liberty Hardware, a key player in bath accessories, cabinet hardware, and home organization, research has always played a vital role in informing what to launch, tweak, or retire. As Liberty\u2019s market matured and their portfolio […]<\/p>\n","protected":false},"author":90,"featured_media":28634,"parent":0,"template":"","meta":{"disable_featured_image":false,"temp_reference":0,"temp_parent":0,"pathfactory_url":"https:\/\/library.forsta.com\/forsta-case-study\/cs-liberty-hardware?lb-mode=overlay","webinar_link":"","webinar_link_text":"","start_date":"","start_time":"","end_date":"","end_time":""},"resource-category":[211],"resource-topic":[224],"class_list":["post-28633","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-case-studies","resource-topic-quantitative-research"],"_links":{"self":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource\/28633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/users\/90"}],"version-history":[{"count":1,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource\/28633\/revisions"}],"predecessor-version":[{"id":43569,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource\/28633\/revisions\/43569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media\/28634"}],"wp:attachment":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media?parent=28633"}],"wp:term":[{"taxonomy":"resource-category","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource-category?post=28633"},{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource-topic?post=28633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The results?<\/h2>\n\n\n\n