{"id":28999,"date":"2026-02-13T14:20:28","date_gmt":"2026-02-13T19:20:28","guid":{"rendered":"https:\/\/www.forsta.com\/resources\/uncategorized\/ai-in-retail-cx-what-shoppers-expect-and-where-brands-must-adapt\/"},"modified":"2026-08-31T12:51:12","modified_gmt":"2026-08-31T16:51:12","slug":"ai-in-retail-cx-what-shoppers-expect-and-where-brands-must-adapt","status":"publish","type":"resource","link":"https:\/\/www.forsta.com\/resources\/webinars\/ai-in-retail-cx-what-shoppers-expect-and-where-brands-must-adapt\/","title":{"rendered":"The changing DNA of online search: Brand discoverability in the age of AI"},"content":{"rendered":"\n
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Webinar synopsis:<\/h2>\n\n\n\n

AI\u2011powered search is reshaping how customers discover and choose brands, with more than half now relying on AI to make decisions for them. As search engines shift from links to answers, your brand\u2019s first impression\u2014and often the customer\u2019s purchase decision\u2014is defined by what AI surfaces in that moment.<\/p>\n\n\n\n

Join Forsta\u2019s SVP & GM of Brand Experience Solutions, Pranav Desai, as he reveals how leading enterprises are optimising Brand Experience for an AI\u2011driven search era. Backed by Forsta\u2019s new survey of 1,000+ APAC consumers and case studies from top Australian brands, Pranav will show how visibility, accuracy, reviews, and responsiveness directly influence AI\u2011driven buying decisions\u2014and revenue. Learn how leading APAC organisations are winning AI\u2011first local search moments and converting them into measurable commercial gains.<\/p>\n\n\n\n

What you’ll learn<\/h3>\n\n\n\n