{"id":41817,"date":"2021-11-11T11:16:00","date_gmt":"2021-11-11T16:16:00","guid":{"rendered":"https:\/\/www.forsta.com\/resources\/news\/tecan-selects-forsta-to-advance-its-voice-of-the-customer-program\/"},"modified":"2026-03-12T12:05:20","modified_gmt":"2026-03-12T16:05:20","slug":"tecan-selects-forsta-to-advance-its-voice-of-the-customer-program","status":"publish","type":"news","link":"https:\/\/www.forsta.com\/resources\/news\/tecan-selects-forsta-to-advance-its-voice-of-the-customer-program\/","title":{"rendered":"Tecan selects Forsta to advance its Voice of the Customer program"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-h-3-font-size\">Leading\u00a0laboratory instruments and solutions company chooses Forsta\u2019s customer experience platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forsta.com\/\">Forsta<\/a>, the leading Customer Experience and Research Technology company&nbsp;created by the merger of Confirmit, FocusVision and Dapresy, today announced it has been selected for a Voice of the Customer (VoC) program by&nbsp;Tecan,&nbsp;the&nbsp;leading global provider of laboratory instruments and solutions in biopharmaceuticals, forensics and clinical diagnostics.&nbsp;Forsta will support Tecan with a customer experience (CX) insights program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt Tecan, our mission is to exceed our customers\u2019 expectations and deliver the&nbsp;highest customer satisfaction and retention in our industry, which is why choosing the right customer insights partner is so important to our business,\u201d&nbsp;said&nbsp;Krishna Ranchhoddas,&nbsp;Commercial Excellence Continuous Improvement Lead, Tecan. \u201cForsta gives us the industry-leading technology and expert CX&nbsp;consulting we need to elevate our Voice of the Customer program and reach our ambitious goals.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tecan will leverage Forsta\u2019s leading technology platform to consolidate research and feedback data with an easy-to-use solution to gather key insights quickly and efficiently for smarter decisions. While the platform will&nbsp;enable seamless, end-to-end management for Tecan\u2019s Voice of the Customer and market research activity, a team of dedicated CX consultants will provide expert guidance to optimize the program on an ongoing basis.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cTecan and Forsta share a philosophy of supporting our respective customers in pursuit of their goals,\u201d said Giles Whiting, Chief Operating Officer and Managing Director, VoC and VoE, at Forsta. \u201cTogether,&nbsp;we will help shape the future of optimal customer experience in the life sciences industry.\u201d<\/p>\n<\/blockquote>\n","protected":false},"featured_media":26790,"parent":0,"template":"","meta":{"disable_featured_image":false},"news-location":[24,730,731],"class_list":["post-41817","news","type-news","status-publish","has-post-thumbnail","hentry","news-location-london","news-location-new-york","news-location-oslo"],"_links":{"self":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":0,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media\/26790"}],"wp:attachment":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media?parent=41817"}],"wp:term":[{"taxonomy":"news-location","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news-location?post=41817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}