{"id":41830,"date":"2021-12-02T16:15:00","date_gmt":"2021-12-02T21:15:00","guid":{"rendered":"https:\/\/www.forsta.com\/resources\/news\/forsta-placed-in-2021-gartner-magic-quadrant\/"},"modified":"2026-03-12T12:13:11","modified_gmt":"2026-03-12T16:13:11","slug":"forsta-placed-in-2021-gartner-magic-quadrant","status":"publish","type":"news","link":"https:\/\/www.forsta.com\/resources\/news\/forsta-placed-in-2021-gartner-magic-quadrant\/","title":{"rendered":"Forsta Placed in 2021 Gartner\u00ae Magic Quadrant\u2122"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-h-3-font-size\"><strong>Forsta Placed in 2021 Gartner\u00ae Magic Quadrant\u2122 for Voice of the Customer<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Forsta Recognized for Completeness of Vision and Ability to Execute<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forsta.com\/\">Forsta<\/a>, the leading Customer Experience and Research Technology company, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Voice of the Customer<a href=\"#_ftn1\">[1]<\/a>. The evaluation was based on specific criteria that analyzed the company\u2019s overall completeness of vision and ability to execute its Voice of the Customer (VoC) offering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forsta enables VoC and CX decision-makers to gather, analyze, visualize and act upon their customer insights, turning data in black-and-white into stories in color, all in one comprehensive platform. &nbsp;The Forsta platform is designed to unearth deeper and more complete customer understandings to drive real business impact.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cTo me, being named a Leader in the 2021 Gartner Magic Quadrant for Voice of the Customer is validation of Forsta\u2019s powerful, comprehensive platform, which helps decision-makers understand the real human experiences that shape their business. At Forsta, we are reimagining and reinventing the global insights industry, and we have no plans to slow down.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kyle Ferguson<\/strong> CEO, Forsta<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.forsta.com\/wp-content\/uploads\/sites\/17\/2026\/02\/MicrosoftTeams-image-19.avif\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To explore Forsta\u2019s full Experience and Research Technology platform, which includes market research, quantitative and qualitative insights, VoC and VoE capabilities, and CX consulting, visit&nbsp;<a href=\"http:\/\/www.forsta.com\/platform\">www.forsta.com\/platform<\/a>. To keep up with the latest Forsta news and insights, follow Forsta on&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/forstainfo\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/Forstaglobal\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/twitter.com\/forstaglobal\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>Gartner disclaimer<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Gartner, Magic Quadrant for Voice of the Customer, 29 November 2021, Jim Davies | Ed Thompson<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/em><\/p>\n","protected":false},"featured_media":26766,"parent":0,"template":"","meta":{"disable_featured_image":false},"news-location":[24,730,731],"class_list":["post-41830","news","type-news","status-publish","has-post-thumbnail","hentry","news-location-london","news-location-new-york","news-location-oslo"],"_links":{"self":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":0,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media\/26766"}],"wp:attachment":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media?parent=41830"}],"wp:term":[{"taxonomy":"news-location","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news-location?post=41830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}