{"id":41853,"date":"2023-10-09T20:57:57","date_gmt":"2023-10-10T00:57:57","guid":{"rendered":"https:\/\/www.forsta.com\/resources\/news\/forsta-a-technology-company-adds-insight-culture-to-its-growing-portfolio-of-technology-customers-in-germany\/"},"modified":"2026-03-12T11:32:26","modified_gmt":"2026-03-12T15:32:26","slug":"forsta-a-technology-company-adds-insight-culture-to-its-growing-portfolio-of-technology-customers-in-germany","status":"publish","type":"news","link":"https:\/\/www.forsta.com\/resources\/news\/forsta-a-technology-company-adds-insight-culture-to-its-growing-portfolio-of-technology-customers-in-germany\/","title":{"rendered":"Forsta, a Technology Company, Adds Insight Culture to its Growing Portfolio of Technology Customers in Germany"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forsta.com\/\">Forsta<\/a>, the leading technology company in transforming the human experience (HX) across customer, employee, patient, member and consumer journeys, today announced it has expanded its portfolio of technology customers in the DACH region via the addition of <a href=\"https:\/\/insight-culture.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Insight Culture<\/strong><\/a>, a consulting agency with a focus on ethnographic market research since its foundation in 1999.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insight Culture will implement Forsta\u2019s Human Experience (HX) Platform technology to deliver modern market research activities for their clients.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;We\u2019re very excited to leverage Forsta&#8217;s solution with our clients. Our business is focused on uncovering\u202finsights that\u202fopen up relevant\u202fbusiness opportunities and, with Forsta, we\u2019re equipped to add more power to that promise.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nelly Kern<\/strong>, Research Director at Insight Culture.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Forsta\u2019s HX Platform is built on 30 years of technology expertise in market research, customer and employee experience. In addition to quantitative and qualitative research technology solutions, the platform combines digital functions for storytelling and data visualization as well as tactical and strategic action management. Utilizing the platform, researchers can collect, analyze, visualize and act on data about assessments, opinions, sensitivities and behavioral intentions on a unified platform.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe are thrilled to begin this engagement with Insight Culture as we continue to grow our footprint in this critically important region. Technology is fundamental to the collection, evaluation, and analysis of large data sets in market research and customer experience. The Forsta HX platform and our team of experts will help Insight Culture and its clients to tap into the experiences of their audiences and ultimately deepen those connections to drive greater value.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Michael Lersch<\/strong>, managing director for Forsta Deutschland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For more information about the full range of technology solutions available on Forsta&#8217;s HX Platform, visit <a href=\"https:\/\/www.forsta.com\/de\/\">https:\/\/www.forsta.com\/de\/<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\">About <strong>Insight Culture<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Insight Culture is a group of cultural experts who uncover,\u202finterpret and translate apparent\u202f&nbsp;complexity into meaningful reality. They decode cultural behaviors and nuances\u202finto\u202factionable insights\u202fopening up relevant\u202fbusiness opportunities.<\/p>\n","protected":false},"featured_media":26487,"parent":0,"template":"","meta":{"disable_featured_image":false},"news-location":[24],"class_list":["post-41853","news","type-news","status-publish","has-post-thumbnail","hentry","news-location-london"],"_links":{"self":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":0,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media\/26487"}],"wp:attachment":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media?parent=41853"}],"wp:term":[{"taxonomy":"news-location","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news-location?post=41853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}