{"id":41867,"date":"2026-02-19T17:35:30","date_gmt":"2026-02-19T22:35:30","guid":{"rendered":"https:\/\/www.forsta.com\/resources\/news\/storage-king-chooses-forsta-to-drive-roi-through-a-holistic-customer-journey-view\/"},"modified":"2026-08-31T12:35:30","modified_gmt":"2026-08-31T16:35:30","slug":"storage-king-chooses-forsta-to-drive-roi-through-a-holistic-customer-journey-view","status":"publish","type":"news","link":"https:\/\/www.forsta.com\/resources\/news\/storage-king-chooses-forsta-to-drive-roi-through-a-holistic-customer-journey-view\/","title":{"rendered":"Storage King chooses Forsta to drive ROI through a holistic customer journey view"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Storage King&nbsp;leverages&nbsp;the HX platform\u2019s AI capabilities to&nbsp;consolidate&nbsp;customer feedback and drive positive change across 200+ locations<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forsta, a\u00a0Press Ganey company,\u00a0today announced that\u00a0Storage King, one of Australia and New Zealand\u2019s\u00a0leading self\u2011storage providers, has selected\u00a0the Human Experience\u00a0(HX)\u00a0Platform\u00a0to power the next stage of its customer experience (CX) strategy. The move gives Storage King\u2019s CX team access to AI\u2011infused analytics, next\u2011generation dashboarding and unified program management designed to scale seamlessly as the business continues to grow.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe step-change in AI quality&nbsp;was&nbsp;impressive,\u201d said&nbsp;Reiner&nbsp;Low, CFO at&nbsp;Storage King. \u201cWhen we looked at the capabilities, choosing&nbsp;Forsta&nbsp;was&nbsp;the logical choice. We now have the tools to connect every signal across the&nbsp;entire&nbsp;customer journey and prioritise actions with confidence. For us, CX must deliver&nbsp;real commercial&nbsp;outcomes&nbsp;and&nbsp;the HX Platform&nbsp;puts us in a strong position to prove ROI at every step.\u201d&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>Immediate Improvements and New Capabilities<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With&nbsp;Forsta, Storage King can now:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deploy\u00a0<strong>best\u2011in\u2011class\u00a0text\u00a0analytics and AI<\/strong>\u00a0to analyse large volumes of open\u2011ended\u00a0feedback with industry\u2011leading accuracy\u00a0<\/li>\n\n\n\n<li>Use generative AI to build tailored, contextually aware models faster across their multi-channel feedback\u00a0<\/li>\n\n\n\n<li>Use\u00a0<strong>next\u2011gen dashboards<\/strong>\u00a0to visualise\u00a0journey-based customer\u00a0insights\u00a0in real time\u00a0<\/li>\n\n\n\n<li>Integrate\u00a0multiple\u00a0feedback sources, including surveys,\u00a0reviews\u00a0and other multi-modal collection\u00a0methods\u00a0into\u00a0the HX Platform, where\u00a0they\u2019re\u00a0analysed side\u2011by\u2011side\u00a0through\u00a0advanced\u00a0text\u00a0analytics\u2014giving a more complete customer picture and deeper location\u2011level insights\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-h-5-font-size\"><strong>Future CX Innovation and ROI Focus<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Storage King plans to continue evolving its&nbsp;CX program,&nbsp;leveraging&nbsp;the platform\u2019s ability to unify signals and deliver a complete, data\u2011driven view of the customer. This includes expanded AI automation, broader team enablement&nbsp;and direct measurement of ROI tied to customer actions&nbsp;and operational improvements.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are thrilled to welcome Storage King&nbsp;to&nbsp;Forsta,\u201d said&nbsp;David&nbsp;Blakers, Forsta&#8217;s Managing Director,&nbsp;APAC. \u201cIt\u2019s&nbsp;absolutely the right choice for an organisation looking to elevate and scale its CX program with speed and confidence. With&nbsp;the HX Platform, organisations finally get an unmatched combination of domain&nbsp;expertise, data, and technology\u2014all powered by best\u2011in\u2011class NLP and LLM capabilities unique to our platform and infused into every aspect of it. From expanding listening across every touchpoint, to deepening insights with connected data and advanced AI, to accelerating action through intelligent automation\u2014we look forward to supporting Storage King as they turn insights into actions that drive meaningful commercial and customer outcomes for years to come.\u201d&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>About\u00a0Forsta<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Forsta powers the HX (Human Experience) Platform\u2014a suite of comprehensive experience and research solutions technology platform that break\u00a0down the silos between Customer Experience (CX),\u00a0Employee Experience (EX), and Market Research\u2014so that companies can get a deeper, more complete understanding of the experiences of their audiences.\u00a0Forsta\u2019s\u00a0technology, combined with its team of expert\u00a0consultants, helps thousands of organizations across a variety of industries,\u00a0including financial services, hospitality, market research, professional\u00a0services, retail, and technology.\u00a0Forsta\u00a0is recognized by Gartner\u00ae as a\u00a0Leader in the\u00a02025\u00a0Gartner\u00ae Magic Quadrant\u2122 for Voice of the\u00a0Customer (VoC) Platforms, marking three consecutive times.\u00a0Forsta\u00a0is a\u00a0Press Ganey company.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>Media Contact<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vittorio Baiocchi &#8211;&nbsp;<a href=\"mailto:vittorio.baiocchi@pressganey.com\" target=\"_blank\" rel=\"noopener\">vittorio.baiocchi@pressganey.com<\/a>&nbsp;<\/p>\n","protected":false},"featured_media":26744,"parent":0,"template":"","meta":{"disable_featured_image":false},"news-location":[732],"class_list":["post-41867","news","type-news","status-publish","has-post-thumbnail","hentry","news-location-sydney"],"_links":{"self":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41867\/revisions"}],"predecessor-version":[{"id":43829,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41867\/revisions\/43829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media\/26744"}],"wp:attachment":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media?parent=41867"}],"wp:term":[{"taxonomy":"news-location","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news-location?post=41867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}