{"id":41869,"date":"2026-03-05T13:00:00","date_gmt":"2026-03-05T18:00:00","guid":{"rendered":"https:\/\/www.forsta.com\/resources\/news\/forsta-introduces-purpose-built-market-research-agents-that-accelerate-time-to-insight-by-50\/"},"modified":"2026-08-31T12:57:54","modified_gmt":"2026-08-31T16:57:54","slug":"forsta-introduces-purpose-built-market-research-agents-that-accelerate-time-to-insight-by-50","status":"publish","type":"news","link":"https:\/\/www.forsta.com\/resources\/news\/forsta-introduces-purpose-built-market-research-agents-that-accelerate-time-to-insight-by-50\/","title":{"rendered":"Forsta introduces purpose-built market research agents that accelerate time to insight by 50%"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-h-3-font-size\">Forsta&nbsp;introduces purpose-built market research agents&nbsp;that&nbsp;accelerate time to insight by 50%<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.forsta.com\/wp-content\/uploads\/sites\/17\/2026\/03\/WS-0051-Research-Agent_1200x400-1.png\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>New AI agents embed intelligence across the research lifecycle, streamlining setup, analysis, and reporting<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forsta, a Press Ganey company and a leading provider of experience measurement, data analytics, insights, and market research technology, today introduced new&nbsp;AI&nbsp;agents in Research HX. The AI-powered agents&nbsp;help&nbsp;research teams&nbsp;meet&nbsp;rising demands&nbsp;for speed and quality&nbsp;without sacrificing rigor.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As research teams face increasing pressure to deliver faster results with leaner resources,&nbsp;Forsta\u2019s&nbsp;AI agents embed intelligence directly into the research&nbsp;process, from&nbsp;survey setup and metadata management to verbatim analysis and executive-ready reporting.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cResearch agents are part of a broader evolution of Research HX,\u201d said Tobi Andersson,&nbsp;Forsta\u2019s&nbsp;Senior Vice&nbsp;President&nbsp;and General Manager&nbsp;of Market Research. \u201cWe are embedding purpose-built AI at critical stages of the research process\u2014from auto-generating report slides and accelerating verbatim analysis, to metadata management that speeds report setup and slide-level evaluation that strengthens how insights are presented. These capabilities deliver meaningful productivity gains while helping research teams move faster without compromising quality, rigor, or control.&nbsp;And this is just the beginning.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together, these AI-powered agents reduce manual effort, shorten review cycles, and streamline reporting workflows. By combining automated&nbsp;report&nbsp;generation, AI-driven verbatim summarization, metadata optimization, and structured review, research teams can reduce reporting timelines by 50%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Market research agents&nbsp;and AI&nbsp;across the end-to-end process:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Metadata:<\/strong>&nbsp;New metadata agent&nbsp;that cleans&nbsp;and standardizes&nbsp;data before reporting begins\u2014accelerating&nbsp;setup&nbsp;and&nbsp;usability.&nbsp;<\/li>\n\n\n\n<li><strong>Reporting:&nbsp;<\/strong>Automatically&nbsp;turns&nbsp;data into&nbsp;presentation-ready reporting in&nbsp;PowerPoint to speed time to insight.&nbsp;New agentic reporting&nbsp;and visualization&nbsp;capabilities&nbsp;are&nbsp;coming&nbsp;later in 2026,&nbsp;providing&nbsp;more options with less work.&nbsp;<\/li>\n\n\n\n<li><strong>Research:&nbsp;<\/strong>New research agent&nbsp;that&nbsp;delivers&nbsp;tailored&nbsp;decision-ready insights from reports to surface key findings and conclusions in seconds. Including the ability to query your reports to unlock improvements.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As an early adopter of&nbsp;Forsta\u2019s&nbsp;AI agents, Novus Group International has explored these capabilities to support the&nbsp;structuring&nbsp;of information and initial overviews, allowing its analysts to focus more time on deeper analysis and insight development.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAI did not arrive as one invention. It arrived as a patchwork of powerful capabilities\u2014text analytics, algorithms, risk models, language models\u2014each one valuable, but often siloed,\u201d said Mike Thompson, Press Ganey&nbsp;Forsta\u2019s&nbsp;Chief Analytics Officer. \u201cWe\u2019re&nbsp;bringing&nbsp;the full AI stack of capabilities together&nbsp;to&nbsp;work&nbsp;toward&nbsp;a common goal.&nbsp;We\u2019re&nbsp;investing&nbsp;heavily in agent orchestration, calling&nbsp;the right specialized agent at the right time, chaining insights into actions across experience management and research use cases.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The introduction of these&nbsp;AI&nbsp;agents builds on&nbsp;Forsta\u2019s&nbsp;continued recognition as a leader in experience and research technology, including its recent placement as a&nbsp;Leader in the IDC&nbsp;MarketScape: Worldwide Voice of the Customer Applications 2025\u20132026 Vendor Assessment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about the new&nbsp;AI agents&nbsp;in Research HX, and see how&nbsp;they&nbsp;can&nbsp;strengthen your&nbsp;research&nbsp;workflow, <a href=\"https:\/\/www.forsta.com\/platform\/research-hx-market-research-agents\/\">visit this page on the Forsta website.<\/a>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>About Forsta<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Forsta&nbsp;powers the HX (Human Experience) Platform\u2014a suite of comprehensive experience and research solutions technology platform that break down the silos between Customer Experience (CX), Employee Experience (EX), and Market Research\u2014so that companies can get a deeper, more complete understanding of the experiences of their audiences.&nbsp;Forsta\u2019s&nbsp;technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology.&nbsp;Forsta&nbsp;is recognized by Gartner\u00ae as a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Voice of the Customer (VoC) Platforms, marking three consecutive times.&nbsp;Forsta&nbsp;is a Press Ganey company.&nbsp;<\/p>\n","protected":false},"featured_media":41871,"parent":0,"template":"","meta":{"disable_featured_image":false},"news-location":[19],"class_list":["post-41869","news","type-news","status-publish","has-post-thumbnail","hentry","news-location-chicago"],"_links":{"self":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41869\/revisions"}],"predecessor-version":[{"id":43863,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41869\/revisions\/43863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media\/41871"}],"wp:attachment":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media?parent=41869"}],"wp:term":[{"taxonomy":"news-location","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news-location?post=41869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}