{"id":41872,"date":"2026-03-06T13:00:00","date_gmt":"2026-03-06T18:00:00","guid":{"rendered":"https:\/\/www.forsta.com\/resources\/news\/press-ganey-forsta-recognized-as-a-leader-in-2025-2026-idc-marketscape-for-worldwide-voice-of-the-customer-applications\/"},"modified":"2026-08-31T12:36:20","modified_gmt":"2026-08-31T16:36:20","slug":"press-ganey-forsta-recognized-as-a-leader-in-2025-2026-idc-marketscape-for-worldwide-voice-of-the-customer-applications","status":"publish","type":"news","link":"https:\/\/www.forsta.com\/resources\/news\/press-ganey-forsta-recognized-as-a-leader-in-2025-2026-idc-marketscape-for-worldwide-voice-of-the-customer-applications\/","title":{"rendered":"Press Ganey Forsta recognized as a Leader in 2025\u20132026 IDC MarketScape for Worldwide Voice of the Customer Applications"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-h-3-font-size\"><strong>Press Ganey&nbsp;Forsta&nbsp;recognized as a Leader in 2025\u20132026 IDC&nbsp;MarketScape&nbsp;for&nbsp;Worldwide Voice of the Customer Applications<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Recognition highlights&nbsp;deep data assets and AI&nbsp;expertise<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Press Ganey&nbsp;Forsta,&nbsp;a leading global provider of AI-powered experience technology, data analytics, and insights, today announced it has been named a Leader in the&nbsp;<em>IDC&nbsp;MarketScape: Worldwide Voice of the Customer Applications 2025\u20132026 Vendor Assessment&nbsp;(#US53061225, December 2025)<\/em>.&nbsp;The&nbsp;IDC&nbsp;MarketScape&nbsp;evaluated&nbsp;Voice of the Customer (VoC) providers worldwide, assessing both capabilities and strategic vision.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the report: \u201cIts platform is particularly well suited for organizations&nbsp;seeking&nbsp;to unify data from myriad sources, accelerate insight-to-action cycles, and drive measurable improvements in both customer, market, employee, and patient experience. Press Ganey&nbsp;Forsta&#8217;s&nbsp;holistic approach&nbsp;and robust support make it&nbsp;a strong&nbsp;partner for those aiming to move beyond traditional customer surveying to transformative, data-driven human experience programs.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe voice of the customer has become a strategic imperative for every organization,\u201d said Patrick T. Ryan,&nbsp;Chairman&nbsp;and CEO of Press Ganey&nbsp;Forsta. \u201cLeaders today must understand how experiences connect across customers, employees, and&nbsp;the broader enterprise. We are proud to help organizations transform insight into enterprise-wide action.&nbsp;We believe being recognized as a Leader in the IDC&nbsp;MarketScape&nbsp;reflects the impact of that work and the strength of our Human Experience&nbsp;platform.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Press Ganey&nbsp;Forsta&nbsp;HX platform brings together experience data across the full enterprise \u2014 including surveys, social listening, digital communities, behavioral data, and operational systems \u2014 into a single, integrated hub. Advanced AI and analytics capabilities help organizations analyze structured and unstructured feedback at scale, surface emerging trends, prioritize actions, and embed improvements directly into workflows.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Press Ganey&nbsp;Forsta&nbsp;believes this recognition underscores the company\u2019s continued investment in AI innovation, industry-specific&nbsp;expertise, and a partnership-driven approach that supports clients from strategy through execution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;IDC&nbsp;MarketScape&nbsp;excerpt&nbsp;provides insight into:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Press Ganey&nbsp;Forsta\u2019s&nbsp;key strengths and differentiators&nbsp;<\/li>\n\n\n\n<li>The evolving role of AI and unified experience platforms in enterprise decision-making&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more and access the\u00a0IDC\u00a0MarketScape\u00a0excerpt, visit <a href=\"https:\/\/www.forsta.com\/resources\/e-books\/press-ganey-forsta-recognized-as-a-leader-in-idc-marketscape-for-voice-of-customer-platforms\/?utm_source=press&amp;utm_medium=pr&amp;utm_content=arpt&amp;utm_campaign=CX-2026\">this page on the Forsta website.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>About IDC&nbsp;MarketScape<\/strong>:&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">IDC&nbsp;MarketScape&nbsp;vendor assessment model is designed to provide an overview of the competitive fitness of&nbsp;technology and service&nbsp;suppliers&nbsp;in a given&nbsp;market. The research&nbsp;utilizes&nbsp;a rigorous scoring&nbsp;methodology&nbsp;based on both qualitative and quantitative criteria that results in a single graphical illustration of each&nbsp;supplier\u2019s&nbsp;position within a given market. IDC&nbsp;MarketScape&nbsp;provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of&nbsp;technology suppliers&nbsp;can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective&nbsp;suppliers.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>About Press Ganey&nbsp;Forsta<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Press Ganey&nbsp;Forsta&nbsp;is a leading global provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. Press Ganey powers the Human Experience (HX) Platform \u2013 a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX)&nbsp;and Market Research. It serves more than&nbsp;43,000 clients&nbsp;globally across healthcare, financial services, hospitality, market research, professional services, retail, and technology. Press Ganey is recognized by Gartner\u00ae&nbsp;as a Leader in the Magic Quadrant\u2122 for Voice of the Customer (VoC) Platforms.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>Media Contact<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">publicrelations@pressganey.com<\/p>\n","protected":false},"featured_media":41873,"parent":0,"template":"","meta":{"disable_featured_image":false},"news-location":[],"class_list":["post-41872","news","type-news","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41872\/revisions"}],"predecessor-version":[{"id":43804,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/41872\/revisions\/43804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media\/41873"}],"wp:attachment":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media?parent=41872"}],"wp:term":[{"taxonomy":"news-location","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news-location?post=41872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}