{"id":43461,"date":"2026-04-27T13:02:58","date_gmt":"2026-04-27T17:02:58","guid":{"rendered":"https:\/\/www.forsta.com\/?post_type=resource&#038;p=43461"},"modified":"2026-04-27T13:08:41","modified_gmt":"2026-04-27T17:08:41","slug":"the-changing-dna-of-online-search-brand-discoverability-in-the-age-of-ai","status":"publish","type":"resource","link":"https:\/\/www.forsta.com\/resources\/webinars\/the-changing-dna-of-online-search-brand-discoverability-in-the-age-of-ai\/","title":{"rendered":"AI in retail CX: What shoppers expect and where brands must adapt"},"content":{"rendered":"\n<div class=\"wp-block-pg-theme-component sm-fluid-bottom-margin is-layout-flow wp-block-pg-theme-component-is-layout-flow\">\n<div class=\"wp-block-cover\" style=\"border-radius:10px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#767672\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"489\" src=\"https:\/\/www.forsta.com\/wp-content\/uploads\/sites\/17\/2026\/04\/story-first.webp\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"Dashboard design\" data-object-fit=\"cover\" data-object-position=\"17% 31%\" style=\"object-position:17% 31%;\" srcset=\"https:\/\/www.forsta.com\/wp-content\/uploads\/sites\/17\/2026\/04\/story-first.webp 1080w, https:\/\/www.forsta.com\/wp-content\/uploads\/sites\/17\/2026\/04\/story-first-300x136.webp 300w, https:\/\/www.forsta.com\/wp-content\/uploads\/sites\/17\/2026\/04\/story-first-768x348.webp 768w, https:\/\/www.forsta.com\/wp-content\/uploads\/sites\/17\/2026\/04\/story-first-1024x464.webp 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-pg-svg-image-2 aligncenter trigger-modal-videopopup has-white-color has-text-color has-link-color wp-elements-1\" align=\"center\"><a href=\"https:\/\/library.forsta.com\/forsta-webinars\/ai-in-retail-cx-what?lb-mode=overlay&amp;page=1&amp;business_units=CX\" target=\"_blank\" rel=\"noopener\"><svg width=\"96px\" height=\"96.00px\" viewBox=\"0 0 24 24\"><use xlink:href=\"#svg-play-filled\"><\/use><\/svg><\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-pg-theme-component is-layout-flow wp-container-pg-theme-component-is-layout-8da69931 wp-block-pg-theme-component-is-layout-flow\">\n<h2 class=\"wp-block-heading has-h-4-font-size\">Webinar synopsis:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI is reshaping the retail customer experience, but consumer trust, adoption, and expectations aren\u2019t evolving at the same pace. Based on findings from Forsta\u2019s latest Retail Pulse research, this webinar explores how shoppers are actually using AI today, where it\u2019s adding value, and where it\u2019s creating friction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join us for a data-driven discussion on how retailers can move beyond experimentation and design AI-powered customer experiences that feel helpful, human, and trustworthy across the journey\u2014from discovery to purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-4-font-size\">What we&#8217;ll cover<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The state of AI in retail CX<\/li>\n\n\n\n<li>Where AI improves the customer experience and where it falls short<\/li>\n\n\n\n<li>Trust, transparency, and the CX trust gap<\/li>\n\n\n\n<li>Designing better CX with AI<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a href=\"https:\/\/library.forsta.com\/forsta-webinars\/ai-in-retail-cx-what?lb-mode=overlay&#038;page=1&#038;business_units=CX\" class=\"wp-block-button__link wp-element-button\" target=\"_blank\" rel=\"noopener\">Watch webinar<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":43405,"parent":0,"template":"","meta":{"disable_featured_image":true,"temp_reference":0,"temp_parent":0,"pathfactory_url":"https:\/\/library.forsta.com\/forsta-webinars\/ai-in-retail-cx-what?lb-mode=overlay&page=1&business_units=CX","webinar_link":"","webinar_link_text":"","start_date":"2026-02-13 14:20:28","start_time":"","end_date":"","end_time":""},"resource-category":[39],"resource-topic":[219],"class_list":["post-43461","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-webinars","resource-topic-customer-experience"],"_links":{"self":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource\/43461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":1,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource\/43461\/revisions"}],"predecessor-version":[{"id":43466,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource\/43461\/revisions\/43466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media\/43405"}],"wp:attachment":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media?parent=43461"}],"wp:term":[{"taxonomy":"resource-category","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource-category?post=43461"},{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/resource-topic?post=43461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}