{"id":43510,"date":"2026-05-14T10:55:32","date_gmt":"2026-05-14T14:55:32","guid":{"rendered":"https:\/\/www.forsta.com\/?post_type=news&#038;p=43510"},"modified":"2026-05-14T10:55:52","modified_gmt":"2026-05-14T14:55:52","slug":"aussie-broadband-goes-live-on-forstas-hx-platform-to-accelerate-cx-program-impact-and-insights-led-growth","status":"publish","type":"news","link":"https:\/\/www.forsta.com\/resources\/news\/aussie-broadband-goes-live-on-forstas-hx-platform-to-accelerate-cx-program-impact-and-insights-led-growth\/","title":{"rendered":"Aussie Broadband goes live on\u00a0Forsta\u2019s\u00a0HX Platform\u00a0to\u00a0accelerate CX program impact\u00a0and insights-led growth\u00a0"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Aussie Broadband launches&nbsp;Forsta\u2019s&nbsp;HX Platform&nbsp;to scale its Voice of Customer program and strengthen insight\u2011led decision\u2011making across the business.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI\u2011powered&nbsp;Text Analytics<\/strong>&nbsp;transform customer feedback into faster, targeted insights, delivered via executive summaries, actionable&nbsp;recommendations&nbsp;and role\u2011based dashboards.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The program will enable Aussie Broadband to demonstrate CX impact and ROI<\/strong>, support its customer\u2011first, transparency\u2011led strategy and drive continuous improvement as the business grows.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>[SYDNEY, MAY 14, 2026] &#8211;<\/strong> &nbsp;Forsta, a Press Ganey company,&nbsp;today announced that Aussie Broadband,&nbsp;Australia\u2019s most trusted broadband and telecommunications provider, has&nbsp;successfully launched&nbsp;on&nbsp;the HX Platform, strengthening its ability to capture, analyse&nbsp;and act on customer feedback at scale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Aussie Broadband continues its rapid growth and commitment to transparent, customer-first service, the organisation&nbsp;sought&nbsp;a modern, flexible experience measurement platform that would empower its Voice of&nbsp;Customer (VoC) team, support strong data&nbsp;governance&nbsp;and deliver actionable insight across the business.&nbsp;Forsta\u2019s&nbsp;HX Platform&nbsp;was selected for its&nbsp;advanced AI capabilities,&nbsp;intuitive&nbsp;self-service&nbsp;and ability to support both operational and strategic decision-making.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A key focus for Aussie Broadband\u2019s next phase is leveraging&nbsp;Forsta\u2019a&nbsp;AI-powered Text Analytics, to efficiently unlock insight from large volumes of customer verbatim feedback.&nbsp;As a result,&nbsp;critical insights&nbsp;will&nbsp;be delivered faster and in formats tailored to different stakeholders,&nbsp;including executive summaries, actionable recommendations, and role\u2011based dashboards,&nbsp;significantly reducing manual effort across teams.&nbsp;This capability will play a critical role in&nbsp;demonstrating&nbsp;the impact of the new platform,&nbsp;improving insight&nbsp;velocity&nbsp;and enabling deeper understanding of customer needs and pain points.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLaunching our new experience measurement program on&nbsp;the HX Platform&nbsp;was a significant moment for our team,\u201d said&nbsp;Nicole Crabtree, Efficiency &amp; Performance Manager&nbsp;at Aussie Broadband. \u201cWe needed a platform that was modern, flexible, and powerful enough to grow with us.&nbsp;The HX Platform&nbsp;gives us confidence in our data,&nbsp;enables our team to be more self\u2011sufficient&nbsp;and sets us up to clearly&nbsp;demonstrate&nbsp;the value of customer insight to our leaders and&nbsp;stakeholders.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch marks a major milestone for Aussie Broadband\u2019s customer experience program, following a carefully managed transition and implementation that prioritised change management, internal&nbsp;readiness&nbsp;and stakeholder confidence.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAussie Broadband has a clear vision for how customer insight should drive better experiences and smarter decisions,\u201d said David Blakers, Managing Director, APAC at&nbsp;Forsta.&nbsp;\u201cWe\u2019re&nbsp;proud to support them with&nbsp;the HX Platform&nbsp;as they scale their&nbsp;VoC&nbsp;program, embed strong data governance,&nbsp;and&nbsp;leverage&nbsp;AI&nbsp;to&nbsp;activate insight across the organisation&nbsp;faster.&nbsp;Their focus on&nbsp;targeted distribution of customer insights across the organisation and faster action&nbsp;is exactly where leading CX programs are heading.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With&nbsp;the HX Platform&nbsp;now live, Aussie Broadband is well positioned to&nbsp;use&nbsp;real-time insights, advanced&nbsp;AI&nbsp;capabilities&nbsp;and structured action management to continue delivering on its customer-first promise in a competitive Australian telecommunications market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About&nbsp;Forsta&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forsta&nbsp;powers the HX (Human Experience) Platform\u2014a suite of comprehensive experience and research solutions technology platform that break down the silos between Customer Experience (CX), Employee Experience (EX), Brand Experience (BX), and Market Research\u2014so that companies can get a deeper, more complete understanding of the experiences of their audiences.&nbsp;Forsta\u2019s&nbsp;technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology.&nbsp;Forsta&nbsp;is recognized by Gartner\u00ae as a Leader in the 2026 Gartner\u00ae Magic Quadrant\u2122 for Voice of the Customer (VoC) Platforms, marking four consecutive times.&nbsp;Forsta&nbsp;is a Press Ganey company.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media Contact<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vittorio Baiocchi \u2013&nbsp;<a href=\"mailto:vittorio.baiocchi@pressganey.com\" target=\"_blank\" rel=\"noreferrer noopener\">vittorio.baiocchi@pressganey.com<\/a>&nbsp;<\/p>\n","protected":false},"featured_media":41686,"parent":0,"template":"","meta":{"disable_featured_image":false},"news-location":[],"class_list":["post-43510","news","type-news","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/43510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":2,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/43510\/revisions"}],"predecessor-version":[{"id":43512,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news\/43510\/revisions\/43512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media\/41686"}],"wp:attachment":[{"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/media?parent=43510"}],"wp:term":[{"taxonomy":"news-location","embeddable":true,"href":"https:\/\/www.forsta.com\/wp-json\/wp\/v2\/news-location?post=43510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}